• Steve Williams

Looking for Campfire.

Without inventing a new word for your brand name, all companies will have some sort of namesake competitor - as the quote goes, "everything has been done before". Just from our own curiosity, and market research, here are the other campfire companies out there that we could find.

Here is our list of campfire's. For the sake of our sanity and time management, we've avoided general camping and "how to make a campfire" posts, focusing on companies with campfire in their name.

Campfire (us)


Where: London, UK

What: Engagement Platform

Campfire is a people-first engagement platform, to help grow cultures in a hybrid world.

We know that companies succeed when they have a healthy culture. Healthy cultures are made by people. We’re motivated by the power of data and insights. To continually collect, analyse, and distribute accurate information to help individuals and teams make things better.

We believe in a world where everyone can make a change if they’re given the right information and opportunities. Our vision, create great change.


(retired by Basecamp)


Where: Illinois, US

What: Software

What they say:

Campfire was launched back in 2006 - so teams could easily collaborate online in real-time. Since then, over 1,000,000,000 messages have been sent with Campfire.

However, since we merged Campfire into Basecamp with the launch of Basecamp 3 (in 2014), we haven’t given the standalone version of Campfire much attention. As part of refocusing our efforts on a slimmer product line, we’ve decided to no longer offer Campfire to new customers.

Campfire A.I.


Where: Brussels, Belgium

What: Software - Chatbot

What they say:

We implement Conversational A.I. projects.

Building a conversational agent shouldn't feel like assembling IKEA furniture. That's why we've fine-tuned our in-house processes to deliver time and time again. Campfire has delivered over 40 Conversational A.I. projects in all continents, and we've integrated with every major messaging platform and offloading system out there.

Campfire Trailer


Where: Nottingham, UK

What: Restaurant and apparel

What they say:

Fully fitted, cocktail focused expeditionary trailer bar.

We believe in capturing the most out of life, its experiences and sharing life’s adventures with our friends.

We exist to inspire others to experience life away from the well-trodden path and build a community of like-minded Campfire adventurers as we go.

We centre ourselves around our love of cocktails, the great outdoors and sharing ideas with a coffee and a campfire.

Team of trailblazer bartenders available for international bar events. Hire us for a unique event, we will show up with our fully kitted out horse box trailer and a team of epic bartenders that know their stuff.



Where: Edinburgh, UK

What: Marketing - Content

They say:

We make informed, creative content for the world's most innovative brands.

We started with a boy from Fife and an old Biscuit Factory. In the early days we worked all over the international festivals and Australian travel companies. It may sound pretty rockstar, but it was honestly exhausting.

Essentially nocturnal, we found ourselves craving routine. We set up some walls - literally built the walls - with help from a bricklayer called Stevie, and transformed a cold, bare factory space into a slightly less bare factory space. In 2016 things got busy.



Where: New York City, US

What: Marketing

They say:

For over 12 years, Campfire has developed award-winning strategies and campaigns to launch new products and entertainment franchises.

We specialize in world-class participatory programs and immersive experiences that ignite fan cultures, encourage spread, and drive awareness.

Campfire was born from our passion for storytelling.

Yes, our founders made The Blair Witch Project. But if you think it was just a movie, you’d be mistaken. It was a tale that evolved in the press and online and through genre fans and dozens of other little experiences to create an experience much larger than any single film could contain. The movie was just the centerpiece in a complex series of encounters. Legends were seeded. Stories evolved. Advocacy grew. And the film became a sensation before it ever reached a single theater.

This transmedia approach to telling stories across multiple channels and media was a new way to create and manage a brand launch. Since this lofty beginning, we’ve applied these principles to generate unprecedented buzz and engagement for dozens of companies.



Where: Manchester, UK

What: Marketing - Content

They say:

Around the Campfire - A campfire is where the best stories are shared. We’re focussed [sic] on understanding why people do what they do online better than anyone else, to tell the best stories online for brands.

Why Campfire exists - Campfire exists to understand why people do what they do online at a fundamental level to support the world’s leading businesses, from startups to global brands. Our team understands your audience and how to communicate your story in the way they like to be communicated with better than anyone else.

Campfire Audio


Where: Available through dealers

What: Audio / Headphones

They say:

Campfire Audio springs from the same passionate focus on refined audio reproduction as ALO audio. With a small team of highly skilled and dedicated craftspeople, we continuously experiment with materials and techniques to create something unique and special for the people who care most about it. With determination and focus, prototypes turn into world-class earphones. Each model in our earphone line is designed and assembled by hand in our Portland, Oregon workshop; our earphones are second to none in performance and finish.



Where: California, US

What: Restaurant

They say:

A return to the origins of cooking and hospitality, Campfire celebrates the spirit of our name as we gather around a fire, create honest food, and share it with friends.

Led by Chef Eric Bost, we draw inspiration from the coasts, forests, mountains and deserts that make up the vibrant and eclectic landscape of California and provide profoundly distinct flavors, context and emotions, all of which are best captured by getting outside and setting up camp.

Campfire Technology


Where: Connecticut, US

What: Software

They say:

We are Campfire Technology. We help writers imagine, plan, and tell their stories.

We love stories. That’s the first thing you should know about us.

So we help people create them. Our mission is to help writers imagine, plan, and tell their stories. We do this by creating software for writers, producing videos and blog posts about storytelling, and promoting the stories told in our community.

Campfire 3d


Where: California, US

What: Software - 3d

They say:

Campfire is a new startup focused on 3D collaboration for design and engineering workflows. Led by pioneers of today’s most well-known augmented reality platforms, Campfire provides a new generation of devices and applications that enable globally distributed teams to work with 3D models as if sharing a central holographic projector.

Campfire’s solution dramatically advances the state-of-the-art for visual performance, ease of use, and workflow integration over current AR/VR offerings and is built on a foundation of more than 60 patents. Industry leaders including frog design are using Campfire with commercial availability targeted for this Fall. Learn more at www.campfire3d.com.

Campfire Magazine


Where: UK

What: Magazine

They say:

Who are we? We’re the Campfire Magazine team. Well, first of all, we camp…a lot! We’ve travelled [sic] throughout the UK and Europe, and we’ve been tent campers, glampers and campervanners.

We here to help you make the most of your camping trips – whether you’re in a tent a campervan or a little caravan.

We’re independent, honest and VERY picky about our camping gear



Where: Hong Kong, China

What: Workspaces

They say:

Coworking and workspaces - spaces, offices and meeting rooms across Hong Kong.

Crafting a new identity for a coworking brand deeply rooted in Hong Kong. Campfire is one of very few shared space providers that can truly call Hong Kong home. The city has inspired our attitude, our aesthetic, and our mission to democratize good products for every ambitious entrepreneur, artist, or visionary with a dream. As we began to rethink our brand identity, we knew we needed to find a way to make Hong Kong a bigger part of the story.

Campfire & Co


Where: Virginia, US

What: Marketing

They say:

Campfire & Co. is a design studio with a love of adventure and a passion for collaboration. We believe in empowering our clients through compelling branding and purposeful design.

The Campfire Crew - Everyone at Campfire & Co. brings a unique background and multi-disciplinary skill set. In all of our work, we strive to be great listeners, active collaborators, and to thoroughly enjoy the journey.

The Last Campfire

(by Hello Games Ltd)


Where: Guildford, UK

What: Software - Video Game

They say:

Discover a purpose - The Last Campfire is an adventure, a story of a lost ember trapped in a puzzling place, searching for meaning and a way home.

On a journey - Travel deeper into the lands beyond the dark forest and overcome the adversities before you.

Uncover a world - Discover beautiful wilderness filled with lost folk, strange creatures and mysterious ruins.

Light the last campfire - Find hope and carry it with you on your journey to light The Last Campfire.

From a small studio - A unique tale from Hello Games and the creative minds behind LostWinds.

Final note

Have you ever researched brand name types? A quick search online will show there are numerous and confusing categories. From our perspective, we'd highly recommend having a look at this article by Rob Meyerson (at How Brands are Built), who offers a two-dimensional chart that makes real sense.

Have we missed anyone out? This list was constructed from internet searches in the UK, so please feel free to get in touch if you feel we've missed anything out or have any of the information incorrect. We would love to hear from all other Campfires.